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About Virtue: Your Trusted Watch Manufacturer & OEM/ODM Partner

Aug 19, 2026

Since 2006, **Virtue** has been dedicated to creating and manufacturing watches that combine reliable craftsmanship, contemporary design, and flexible customization.

Based in Zhangzhou, China, **Fujian Virtue Industry Co., Ltd.** has grown from a specialized watch manufacturer into an integrated watch and clock company serving brands and businesses around the world.

Today, **Virtue Watch** brings together product development, design, manufacturing, quality control, and international sales to provide complete watch solutions for global customers.

Whether you are developing a new watch brand, expanding an existing collection, or looking for a reliable OEM/ODM partner, **Virtue** is committed to turning your ideas into market-ready timepieces.

## More Than 19 Years of Watchmaking Experience

The story of **Virtue** began in 2006, building on the experience and manufacturing foundation of our parent company, Zhangzhou Tongyuan Electronics Co., Ltd., which dates back to 1991.

With more than 19 years of experience in the watch industry, **Virtue Watch** has developed a deep understanding of product design, manufacturing, market trends, and international customer requirements.

Over the years, we have continuously expanded our capabilities to cover different types of watches, from classic quartz watches and fashion watches to digital watches, children's watches, decorative watches, customized watches, and innovative product concepts.

Our goal is simple: **to make watch development more efficient, flexible, and accessible for brands around the world.**

## Our Factory and Manufacturing Capabilities

Today, **Virtue** operates from a modern self-built factory covering more than **20,000 square meters** in Zhangzhou's Jinfeng Industrial Zone.

With a dedicated team of more than **100 employees**, our production system is designed to support both established brands and emerging businesses.

Our annual production capacity exceeds **5 million timepieces**, allowing **Virtue Watch** to handle different order volumes while maintaining consistent quality and production efficiency.

From initial product development to final assembly and quality inspection, we maintain close control over the manufacturing process.

This integrated approach allows us to respond quickly to customer requirements and provide a more efficient OEM and ODM experience.

## From Watch Design to Finished Product

At **Virtue**, we believe successful watch manufacturing starts long before production.

Our product development process combines market research, design development, material selection, engineering, prototyping, manufacturing, and quality control.

For customers developing customized watches, **Virtue Watch** can support different stages of the process, including:

* Watch concept and product development

* Custom dial and case design

* Custom logo and artwork

* Watch movement selection

* Strap and bracelet customization

* Color and material customization

* Packaging and accessory development

* OEM and ODM production

* Private label watch manufacturing

* Quality inspection and mass production

 

This makes **Virtue** more than a traditional watch factory. We aim to become a long-term product development partner for brands looking for reliable and flexible watch manufacturing solutions.

 

## Supporting Global Brands

Over the years, **Virtue Watch** products have reached customers in more than **30 countries and regions**, including the United States, Japan, Europe, Australia, and other international markets.

We have worked with more than **30 brands**, supporting customers with different product positioning, design requirements, order volumes, and market strategies.

Our experience across different markets gives the **Virtue** team a broader understanding of what today's watch buyers are looking for.

From fashionable women's watches and men's watches to children's watches, digital watches, decorative watches, and customized IP watches, we continue to develop products for different consumer groups and market segments.

## Building Watches for Brands, Not Just Products

The watch industry is changing.

Today's brands are looking for more than a standard product from a factory. They want watches that have a clear identity, distinctive design, and a story that connects with their customers.

This is where **Virtue Watch** focuses its product development capabilities.

We work with brands to transform ideas into finished products—from an initial sketch or reference image to a prototype and finally to mass production.

For customers with their own brand identity, artwork, characters, or intellectual property, **Virtue** can also explore customized watch concepts that integrate these creative elements into the dial, case, strap, packaging, and overall product experience.

Our own original IP project, **Bobbycub**, is one example of how we explore the combination of character design, storytelling, and watch products.

This experience also helps us better understand the challenges brands face when developing customized and IP-based products.

## Quality, Efficiency, and Long-Term Partnerships

For **Virtue**, manufacturing quality is only one part of a successful partnership.

We also focus on communication, production efficiency, product consistency, and long-term cooperation.

With our integrated factory capabilities and experienced team, **Virtue Watch** aims to provide customers with a dependable supply chain from product development to finished goods.

Our production capacity of more than **5 million timepieces annually** gives us the flexibility to support both new product launches and ongoing large-scale orders.

At the same time, our experience working with international brands allows us to understand the importance of delivery schedules, product specifications, packaging requirements, and quality standards.

We believe a good watch manufacturer should not simply complete an order.

**A good manufacturing partner should help a brand build better products.**

## Our Numbers at a Glance

**19+ Years**

Experience in the watch manufacturing industry

**20,000+ m²**

Modern self-built manufacturing facility

**100+ Employees**

Dedicated teams across product development and manufacturing

**5 Million+**

Annual production capacity

**30+ Countries & Regions**

Global market coverage

**30+ Brands**

International brand partnerships

**RMB 100 Million+**

Annual sales

These numbers reflect the manufacturing foundation behind **Virtue Watch**, but our real strength comes from the people, experience, and product knowledge behind them.

## Why Choose Virtue Watch?

Choosing a watch manufacturer is not only about finding a factory with production capacity.

It is about finding a partner who understands your product, your customers, and your market.

With **Virtue**, customers can benefit from:

**Experienced Watch Manufacturing**

More than 19 years of experience in the watch industry and a strong manufacturing foundation.

**OEM & ODM Solutions**

From concept and design to customized production, **Virtue Watch** supports different product development needs.

**Flexible Customization**

Custom dials, logos, colors, straps, cases, artwork, and other product elements can be developed according to project requirements.

**Integrated Production**

Our own factory and integrated manufacturing capabilities help improve communication, efficiency, and production control.

**Global B2B Experience**

With customers across more than 30 countries and regions, our team understands the needs of international brands and buyers.

**Original Product Development**

In addition to manufacturing, **Virtue** continues to invest in original designs, market research, and innovative product concepts.

## Looking Ahead

The future of **Virtue Watch** is not limited to producing more watches.

We want to create better products and build stronger partnerships with brands around the world.

As consumer preferences continue to evolve, we will continue exploring new watch designs, materials, functions, customization solutions, and IP-based products.

From a simple watch concept to a complete product collection, **Virtue** is ready to support brands throughout the journey.

Our vision is to become a trusted long-term partner for businesses looking for **watch manufacturing, OEM/ODM, private label, and custom watch development**.

## Partner with Virtue

Whether you are an established watch brand, fashion company, retailer, gift business, children's brand, or emerging startup, **Virtue Watch** can help turn your product ideas into finished timepieces.

With more than 19 years of manufacturing experience, a 20,000+ square meter factory, 100+ employees, and an annual capacity exceeding 5 million timepieces, **Virtue** has the experience and manufacturing capabilities to support your next watch collection.

**Your idea. Our expertise. Your watch.**

Talk to **Virtue Watch** today and let's create the next timepiece for your brand.

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